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I think hog's natural "thrum" suits parlours perfectly as it really adds a character to the small box. Absolutely fantastic NGD!
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Ahh the 000 12 fretter is magnificent! I have no idea why SC aren't more widely known and appreciated in the UK (and as far as I can tell, there are only 2 SC retailers).
It doesn't help that there are no "stepping stone" models. With, say, Martin, you can pay Santa Cruz prices for a top model, but you can start out with the cheapies, step up to the Standard Series, go a bit further to the Modern Deluxe, and so on. Where with Santa Cruz your starting point is very serious money. I think that puts a lot of people off.
(This is not to say that SC should make £1000 guitars just to get people started on the make, that isn't what SC is all about, just observing that it is a factor in their rarity. Similar comments apply to Lowden, Collings, and others.)
I tried several Lowdens, (various models) over weeks as the dealer was close to my work. This one just stood out from the others.
Resale value doesn't interest me as I never intend to sell it.
(Not counting those Sheeran things, obviously.)
Here in Oz we only ever see the dear Lowdens. (And not many of them. Lowden is a very rare brand here.)
Right now at the Acoustic Centre in Melbourne - one of the two or three biggest and best acoustic guitar dealers in the country - they have four: an S34 in Sitka and Koa for $6299 (which is very cheap for a Lowden!), an F25 in cedar and rosewood at $7999, an F32c in spruce and rosewood at $8599, and a second-hand O-50 in cedar and walnut for $9999. That's £3,290, £4,178, £4,491, and £5,222 respectively, and the £3,290 one is the cheapest new Lowden I can remember ever seeing advertised in this country. (Bear it in mind that guitars are generally cheaper here - for example I'd buy an HD-28 in Hobart or Melbourne for £250 less than the UK price. For the most part, the difference is 10% GST vs 20% VAT.)
I always guessed that they were pretty good but overpriced and not quite what their PR made them to be. Never tried one though. There were several reasons for not trying them.
* You seldom see them in this country (at a guess there might be four or five retailers who carry them, the nearest more than 800 kilometres from me).
* They are associated with a style of music that isn't really my thing (Celtic folk).
* You don't hear them in this country -on the radio and in pubs and places we mostly hear Maton and Cole Clark, but also quite a few of the usual suspects (Martin, Gibson, Taylor, Takamine) and not too much of anything else. I don't remember ever seeing anyone play a Lowden.
* They are very expensive and there is no "stepping stone" in (say) the $3000 price bracket to lead you in to them.
* Despite having shopped at the Acoustic Centre in Melbourne a few times (a place which carries them), I didn't ask to play one because I don't like to play instruments I have no intention of buying. On those visits I was shopping for a Martin or a Huss & Dalton the first time, Maton the second time.
But earlier this year while I was at Project Music in Exeter arranging for them to ship my new Brook to me here in Tasmania, Lee kindly handed me a Lowden and also a McIlroy, both in cedar and walnut, just to try out.
I have to say, they blew my socks off! I think on the whole I preferred the Lowden because although they were both a long way down that distinctive "Irish sound" road, it was even further down it than the McIlroy. I'd have very happily walked out carrying one or other of those two.
BUT - and it's a big "but" - I wouldn't dream of one as an only instrument. It's a long way outside my core style and something I'd love to play from time to time rather than something I could play all day every day. (A bit like a 12-string or a baritone in that regard.) So as a 5th or 7th guitar, I'd love a Lowden. In fact, I'd have that cedar and walnut combination one, even if it is ten grand second-hand.
After 12 years I think we can be certain that Sheeran is more than a craze.
(I can't really remember what it sounded like though. I was mostly interesting in finding out it it was a rip off of .. er ... was it a Marvin Gaye song? Ans: no it wasn't and the turkey bringing the lawsuit should have been strung up.)
Back to your earlier point, Jack - I think someone just misjudged the market. I doubt that it had much to do with Ed Sheeran and his fame. The marketing push here was heavy on the "by Lowden" bit. The guitars were presented as an affordable way to buy something made by Lowden. ("Affordable" being a relative term.) The trouble was this: very few people here know anything much about Lowden - the company is a long, long way from being a household name. Those that do recognise the name expect a beautifully made all-solid guitar, responsive and rich in harmonics. What they saw in the shop windows was an undersized short-scale toy with a plywood back and an eye-watering price tag.
Result: nothing. Nobody bought them. Buyers very sensibly bought other things instead. One shop not too far from here got in about 6 of them just before the height of the pandemic stock shortage. This was a time when you couldn't buy a Cole Clark, Matons were on 9-month backorder, and you couldn't even get an estimated ship date for a Martin or a Yamaha. But the Sheerans just sat there, unloved. Eventually most of them were specialed out for well below the initial asking price and, last time I looked, three years later, the last one was still there, still unsold. I hope somebody has thought to put new strings on it!
Sorry @WafflesOnHorseback - I think this was supposed to be your new guitar thread.
No problem mate, it's an interesting discussion.
I must say, I have never knowingly listened to any Sheeran. So that's 2 of us GuitarJack!